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VOGARD was founded by Michael Vogt in 2002. A native of Grenchen, a center of the Swiss watch industry, he is a passionate watch enthusiast. After receiving his Business Administration degree from the University of St.Gallen, he started his career with Unilever, a well- known consumer products company. In 1992 he entered the watch industry and gained valuable business experience in Senior Marketing positions with TAGHeuer, Ebel and Gucci. In 1999 he became an entrepreneur and joined the Internet start-up Aseantic as a partner. The sale of his shares some time later enabled him to turn his vision of VOGARD and the “best traveler’s watch ever” into reality.
Michael is a member of the OSEC expert panel for the Swiss watch industry and advises famous fashion designers around the world in the designing and manufacturing of their watch collections.
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